Below is a practical, copy-and-paste friendly setup you can follow in one session.
Before you start — quick checklist
- A Google account (one email per Merchant Center account). Google Help
- A live store domain (https://) with working checkout, contact & returns/privacy pages. Google Help
- Product data ready: titles, descriptions, price, stock status, image URLs, and GTIN/brand/MPN when available. Google Help
- Shipping / tax rules you intend to apply (rates, delivery times). Google Help
1) Create your Merchant Center account
- Go to merchants.google.com and sign in with your Google account → Create an account.
- Enter business name, country, and business contact info. Choose the target market (country + language). Google Help+1
2) Verify & claim your website (required)
- In Merchant Center → Tools & settings (gear) → Business information → Website.
- Enter your full site URL (include
https://) then Verify. Google can verify via Search Console, an HTML tag/file, Google Tag Manager, or your e-commerce platform. After verification, click Claim to reserve that domain for your account. (Only one Merchant account may claim a URL.) Google for Developers+1
Tip: If you use Shopify, the Google & YouTube channel can automatically handle verification/claiming when you connect it. Shopify Help Center
